Public Service Announcement Brochure
For this assignment, you will create a PSA brochure that will illustrate a policy decision or influence a particular target audience. As you have already explored a PSA in an area of your interest in the discussion activity, it is suggested that you use this as the basis for this assignment. Your brochure should be designed to “fill-in the blanks” for this existing PSA and will provide sufficient and accurate information for the public to be better informed and know what to do or where to go for additional information.
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1. Start with the original YouTube PSA video you selected/posted at the beginning of Module 3 as part of the discussion activity. Imagine you are the public health education officer that commissioned that video. Working individually, your task is to now create an accompanying PSA brochure to illustrate a policy decision or to influence a particular target audience. You can use the examples (below) as a guide, or create your own design. Before you get started, read the marking criteria to ensure that you are including all of the required elements.
Make sure you:
Identify whom the brochure will be address to (target decision-maker audience).
Search references to accompany the presentation of the PSA in brochure format and discussions with your hypothetical Board of Health region or other decision-making group.
2. The information presented in the brochure should be gathered from a range of supporting documents. You need to cite these 4 or 5 references in your accompanying presentation brief.
3. Before handing in your assignment, evaluate your brochures from the standpoint of the public health officer.
Check to see if the following elements of the PSA policy strategy are clear:
• Define what the organizational position is.
• Identify key messages.
• Determine allies in this strategy.
• Decide the target for the strategy.
• Identify opportunities and threats.
• Explain where to go for more information.
4. The Presentation Brief: Prepare a two-page brief to present the results of your strategy with key brochure points to the hypothetical Board of Health. Explain why the brochure and PSA will have the desired impact based on what have you learned from the process of evaluating an everyday example of a policy strategy in this module.
Public Service Announcement Brochure and Presentation Brief
For Presentation Brief: Maximum of 2 pages, maximum of 5 references.
For Brochure: Maximum of 2 pages, maximum of 5 reference. Can be done as a standard tri-fold setup or a full-page setup. Please note the references in the works cited page in the Presentation Brief.
Answer the question why is the topic important, why should people care.
Reflect on why and how the PSA is an effective policy strategy.
Answer the question what were the goals of the analysis and overall findings of your review.
Create curiosity about the rest of the brochure and your presentation.
Approaches and Results
Define what the organizational position is.
Identify key messages.
Determine allies in this strategy.
Decide the target for the strategy.
Identify opportunities and threats.
Explain where to go for more information.
Base conclusions on your analysis and appropriate references.
Aim for concrete conclusions and strong assertions.
Implications and Recommendations
Present the results of your strategy to the Board. Consider what you have learned from the process of evaluating an everyday example of a policy strategy in this way.
State clearly what could or should happen next.
Knowledge (Application of Course Concepts)
Evaluation/Analysis (Critical Thinking)
Organization/Creativity/Presentation/APA Format References and Citations (Writing Skills)
Have you completed all the required elements?
Have you used information and terminology learned in this course?
Did you support your statements with specific examples and external resources?
Do you cite references, using correct referencing formats?
Is your report grammatically correct, clear, and well organized?
Do you demonstrate your ability to evaluate sources of information?